Interbrand Australia has created ‘the world’s first inflatable identity’ for Sydney destination Darling Harbour.
Darling Harbour is a recreational and shopping precinct visited by more than 25 million people each year. It is operated by Sydney Harbour Foreshore Authority.
Mike Rigby, executive creative director of Interbrand Australia, says, ‘SHFA’s vision is “to make extraordinary places the world talks about”, so very simply our objective was to get the world talking.
"Graphic Designer, who creates strong visual concepts, that excite, engage and promotes brands. I challenge the client’s brief with thorough research and experiment to produce a successful outcome"