Made Thought Rebrands G.F. Smith

Made Thought has created a new identity for paper company G.F Smith, developing a new typeface and two logomarks.
Made Thought has been working with G.F Smith since contributing to the Beauty in the Making exhibition in 2012. It also created a new identity and Colour Book for the company’s Colorplan paper range last year.

According to Made Thought founding partner Ben Parker, the consultancy approached G.F Smith in March last year and presented a ‘clarity document’ that set out a new brand framework.