Elmwood has rebranded the Government-backed urban innovation scheme Future Cities Catapult. The Future Cities Catapult is one of seven specialist Catapult Centres launched by the Technology Strategy Board.
The Future Cities Catapult specialises in creating opportunities for business to improve cities, focusing on improving quality of life, strengthening local economy and protecting the local environment. Elmwood says it was tasked with creating a globally recognised brand identity which communicated what Future Cities Catapult is and what it does, while forming a connection with its target audience – businesses and universities.
As a central set of guidelines already existed for the family of seven Catapults, Elmwood had to create brand expressions which would work in this context.
"Graphic Designer, who creates strong visual concepts, that excite, engage and promotes brands. I challenge the client’s brief with thorough research and experiment to produce a successful outcome"