The new Eir identity has been created by Moving Brands, which was appointed to the work following a pitch in February.
Moving Brands has developed a new Eir logo. The consultancy says: “To mirror the new name, the logo conveys lightness and, through its upwards angle, a sense of being uplifted.”
The new identity also uses a bespoke “digital-ready” font, called Eir, which has been developed with type foundry Colophon.