The second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.

In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects, he also uses the work of many well-known designers such as Paula Scher who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.

Elmwood has rebranded the Government-backed urban innovation scheme Future Cities Catapult. The Future Cities Catapult is one of seven specialist Catapult Centres launched by the Technology Strategy Board.

The Future Cities Catapult specialises in creating opportunities for business to improve cities, focusing on improving quality of life, strengthening local economy and protecting the local environment. Elmwood says it was tasked with creating a globally recognised brand identity which communicated what Future Cities Catapult is and what it does, while forming a connection with its target audience – businesses and universities.

As a central set of guidelines already existed for the family of seven Catapults, Elmwood had to create brand expressions which would work in this context.

Heineken is introducing a fresh redesign to its beer cans that dials down the brand’s trademark green to emphasise the aluminium in the hope of appealing to contemporary men.

Heineken has redesigned its cans to appeal to contemporary, city-dwelling men. The new ‘Star Can’ is rolling out to the 170 countries where the beer is sold, with some markets to start selling ahead of the crucial summer sales season. It follows the redesign of Heineken bottles, which launched last year. The new can design appears on all sizes and is already available in travel retail outlets across Western Europe. 



The update, created by Dutch consultancy DBOD, is the first in five years and plays up the can’s aluminum elements to create a more ‘masculine’, ‘thirst-quenching’ look.

Made Thought has created a new identity for paper company G.F Smith, developing a new typeface and two logomarks.
Made Thought has been working with G.F Smith since contributing to the Beauty in the Making exhibition in 2012. It also created a new identity and Colour Book for the company’s Colorplan paper range last year.

According to Made Thought founding partner Ben Parker, the consultancy approached G.F Smith in March last year and presented a ‘clarity document’ that set out a new brand framework.

Interbrand Australia has created ‘the world’s first inflatable identity’ for Sydney destination Darling Harbour.

Darling Harbour is a recreational and shopping precinct visited by more than 25 million people each year. It is operated by Sydney Harbour Foreshore Authority.

Mike Rigby, executive creative director of Interbrand Australia, says, ‘SHFA’s vision is “to make extraordinary places the world talks about”, so very simply our objective was to get the world talking.

Moving Brands has created new branding for Into Film a new film education charity.

Into Film, which launches this week, has been formed from a collaboration between existing charities First Light and Film Club. It works with schools and colleges to help set up clubs to watch and create films, with an overall aim to  ’put film at the heart of educational and personal development’.

Moving Brands was appointed to work with the charity in August last year, and created the Into Film name and  identity to be used across all touchpoints, including print, promotional materials and digital applications.