The second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects, he also uses the work of many well-known designers such as Paula Scher who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
Fuseproject has created a new identity for payment service PayPal. The new look has been designed to reflect the range of platforms that PayPal can now be accessed on and the newer services it now offers.
PayPal, which was launched in 1999, says its old logo was ‘designed for the online world’ and that the service is now used by customers on tablets and phones. It can also be accessed via an app that allows payment in store and gives users the capability to send money between friends by using a mobile number.
David Airey, graphic designer and author of Logo Design Love. "Where a logo already exists, you rarely need a completely new design, more often than not, a subtle refinement will bring the logo up-to-date while keeping the equity that's already there. Familiarity breeds trust, and trust wins custom"
Computer Arts Collection is a series of six in-depth guides, packed with inspiration from the design industry around the world. It's the definitive guide to the core creative fields of: graphic design, typography, illustration, branding, photography and advertising.
Getting It Right With Type, a book by Victoria Squire. book offers an introduction to the basics of typography, illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables and design for the screen, and a glossary explaining typographic terms. A clear an accessible guide for beginners and anyone who uses a computer.
eBay president Devin Wenig says the new logo is part of its effort to reinvent the 17-year-old brand and create a new eBay. Wenig says the site today offers a "cleaner" and "more consistent" experience than before and that the crisp letters in the logo reflect that. Retaining the color palette was important, however, since they represent eBay's "connected and diverse" community of buyers and sellers
"Graphic Designer, who creates strong visual concepts, that excite, engage and promotes brands. I challenge the client’s brief with thorough research and experiment to produce a successful outcome"