Premier League football team Everton FC has completed its rebrand U-turn with the unveiling of a new crest chosen by fans. Liverpool-based consultancy Kenyon Fraser was engaged to work with Everton fans to develop a replacement logo. The club says around 20 000 fans were involved in the consultation. Three options were presented last month, and supporters voted to choose their favourite. The winning design received almost 78 per cent of the vote.
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