Heineken is introducing a fresh redesign to its beer cans that dials down the brand’s trademark green to emphasise the aluminium in the hope of appealing to contemporary men.
Heineken has redesigned its cans to appeal to contemporary, city-dwelling men. The new ‘Star Can’ is rolling out to the 170 countries where the beer is sold, with some markets to start selling ahead of the crucial summer sales season. It follows the redesign of Heineken bottles, which launched last year. The new can design appears on all sizes and is already available in travel retail outlets across Western Europe.
The update, created by Dutch consultancy DBOD, is the first in five years and plays up the can’s aluminum elements to create a more ‘masculine’, ‘thirst-quenching’ look.