Shoe brand K Swiss is rolling out a new identity which it says pays homage to its place as the only US heritage tennis brand. The new look for K Swiss, which was founded in 1966, has been created by a newly appointed internal creative team.
The new identity sees the five stripes on the K Swiss shield retained, but the stripes now point upward at a 58° angle “to signify the brand’s momentum towards the future”, according to K Swiss.
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