Minneapolis-based Duffy and Partners has rebranded Meals on Wheels, the organisation that looks to prevent hunger, healthcare and isolation in the elderly.
It is the US association Meals On Wheels America, the “oldest and largest” of its kind, which has been rebranded. The organisation’s work supports more than 5,000 community-based nutrition programmes across the country. A new identity has been designed to convey connection, forward movement and bringing people together according to Duffy and Partners, which has designed an abstracted M and W mark.
Joe Duffy, Creative Director at Duffy & Partners says the identity shows “the power found in people coming together—a forward movement—where the wheels of urgency generate an energy that is central to the very essence of the organisation.”
It is the US association Meals On Wheels America, the “oldest and largest” of its kind, which has been rebranded. The organisation’s work supports more than 5,000 community-based nutrition programmes across the country. A new identity has been designed to convey connection, forward movement and bringing people together according to Duffy and Partners, which has designed an abstracted M and W mark.
Joe Duffy, Creative Director at Duffy & Partners says the identity shows “the power found in people coming together—a forward movement—where the wheels of urgency generate an energy that is central to the very essence of the organisation.”
