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New-Look Hovis products signal change

4/8/2015

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Bloom has redesigned Hovis’ premium bread range with a new look, which indicates impending change across the rest of the brand. The Seed Sensations, Granary and Wheatgerm products which fall under the premium category now sport a new loaf-shaped logo lock-up.

This is one of the changes which Bloom design director Bobby Wells says addresses “freshness, customer satisfaction and trust”.

He adds: “We’ve moved away from really clean graphics and added new typography and illustration which helps show quality and a sense of ‘from us to you’”

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    "Graphic Designer, who creates strong visual concepts, that excite, engage and promotes brands. I challenge the client’s brief with thorough research and experiment to produce a successful outcome" 
    


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