Bloom has redesigned Hovis’ premium bread range with a new look, which indicates impending change across the rest of the brand. The Seed Sensations, Granary and Wheatgerm products which fall under the premium category now sport a new loaf-shaped logo lock-up.
This is one of the changes which Bloom design director Bobby Wells says addresses “freshness, customer satisfaction and trust”.
He adds: “We’ve moved away from really clean graphics and added new typography and illustration which helps show quality and a sense of ‘from us to you’”
This is one of the changes which Bloom design director Bobby Wells says addresses “freshness, customer satisfaction and trust”.
He adds: “We’ve moved away from really clean graphics and added new typography and illustration which helps show quality and a sense of ‘from us to you’”
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