Tea Palace is a modern tea emporium offering the widest selection of the finest loose-leaf teas and infusions from around the globe. With a commitment to leading the rediscovery of a ‘proper cup of tea,’ they share a deep passion for the craft of tea, elevating the experience for tea enthusiasts worldwide. As the creative director for this project, I was responsible for leading the design direction of Tea Palace’s packaging and in-store point-of-sale (POS) materials, including product photography. The packaging design encapsulates the brand's quality and heritage, while the POS elements were crafted to enhance the customer journey, reinforcing Tea Palace’s passion for premium teas.